Beauty Salon

We make your style even more valuable


In a revolutionary way and with exclusive products, Aurora Beauty Salon has been developing, for over 25 years, complete treatments – among services and products – for all hair types. The first salon was opened in California, in 1993, at 3200 Fourth Ave San Diego, CA 92103, USA, and today the net counts with 38 business units in five American states, among institutes and product kiosks.


Our Services


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Every salon uses slightly different terms for each service, so let’s clear it up for you:

  • Shine Coat: The application of a translucent non permanent mixture to shift the tone, accentuate or deepen parts of the hair, seal, and add shine.

  • Single Process Retouch: The application of one tone, whether permanent or non permanent, to the root area. Used for grey coverage or to refresh base color.

  • Full Head Single Process: The application of one tone, whether permanent or non permanent to the entire head.

  • Custom Creative Color: It take our artists many techniques to create a custom look for you. We know that the terminology can get tricky, so custom creative color can mean “double process blondes,” “fantasy color,” “traditional highlights,” “teasy lights,” or “freehand balayage.” Whatever it takes for your hair artist to create your hair goal! You can choose between a partial (2 hours of work) or full application (3 hours of work) based off of your what needs are. This option is an hourly rate of $125.

Always ask your colorist for their recommendation before you leave. Follow-up appointments depend on several factors—the type of color service you received, the frequency you shampoo, and the condition of your hair.

Typically people who color their hair to cover gray need to return between 4 to 6 weeks. Highlighted/lowlighted/Balayage hair varies from 6 to 12 weeks to a bit longer.

Fantasy-colored hair tends to fade between one and four weeks. Some tones retain their vibrancy longer than others. The paler the tones, the faster they fade; frequent shampoos does the same. We recommend our clients purchase a color conditioner and to return for a touch-up once a month or so.

Sometimes you need a colorist to correct color, most after a home color (‘boxed color’) mishap. Tones are not as accurate as advertised, there’s too much color deposit (even in the non-permanent category), it can oxidize unpredictably, and the color could’ve been sitting on the shelf for years.  

‘Corrective color’ is also for clients who are transitioning from foils to freestyle painting (balayage, hair painting, etc.) in order to slowly but surely diminish the look of the vertical or horizontal bands from the foils. Anyone transitioning from permanent hair color or henna (vegetable dyes) to highlights or lowlights also requires corrective color. Permanent color leaves a mark on the hair—as roots grow it takes several blending sessions to dissolve the permanent color. 

Corrective color can be a process, not just a quick turn around from a ‘bad’ color situation. The desired ideal may take more than one visit, and our colorists will thoroughly explain what can be achieved, how long it may take, and how they think your hair can and should be treated. This is under the “custom creative color” options and is an hourly rate of $125

Here’s our recommendations:

  • Get frequent haircuts.

  • Reduce the number of shampoos you have per week.

  • Wait for at least 24 to 48 hours after a color treatment before you shampoo.

  • Learn about product ingredients and purchase carefully what you use.

  • Unfortunately the majority of shampoos and conditioners, as well as styling products sold commercially are laden with not good for your hair ingredients.

  • Heat styling is not great for color. But if you must, use the right tools plus heat-protecting products and the right techniques to help prevent some of the damage.

  • Be gentle with your hair. Twisting, twirling, rough brushing, and lack of brushing are habits to break. Invest in a good boar bristle brush to assist blood circulation at the scalp by massaging it gently when brushing dry and a wet brush for detangling when wet.

  • Scalp health is crucial. Dry or oily scalp is an indication of an imbalance. First nutritionally/ hormonally then the result of bad hair hygiene: using detergent filed cleansing and styling products, over coloring, burning with heat styling etc.

Any type of tone added to hair is in most cases a translucent layer applied over the previously highlighted/lowlighted hair. Some tones have a tendency to fade a lot faster. For example, if you added a soft peach tone to your highlighted blonde hair, unless you maintain it with pigmented color conditioner or an in-salon gloss, chances are you will only get to enjoy it for a few shampoos. Many of the shampoos and conditioners on the market are heavily formulated with detergents and other ingredients that not only cause color to fade but actually damage the hair itself. 

Always ask your colorist and heed their advise on maintenance to prevent that from happening.

It’s going to be OK! Sometimes, miscommunication happens or the blonde you thought you wanted wasn’t the right shade for you. However, in these instances, we carefully go over what went wrong and why you are unhappy. If it is our fault, we will cover any changes or adjustments made to you hair up to 14 days after your appointment. We always want the best experience for all of our customers and if you are not 100% happy, we want to know about it and have the chance to fix it for you. Please understand, a redo appointment must be booked within the 14 days. Hair grows and changes every day, we can’t re-do anything after the 14 day window.

We have a 24 hour cancellation policy. Appointment reminders are sent via text a few days prior to an appointment. Please call to reschedule or cancel an appointment. We charge 50% of the service fee for cancellations within 24 hours of the appointment. 

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